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Saturday, July 15, 2006

Tesco: British products are English

A while ago Tesco gave away a free magazine in the Scotsman newspaper under the headline "FREE TESCO TASTE OF SUMMER SCOTTISH FOOD MAGAZINE THIS WEEKEND". Apparently, this magazine would help you "Discover how to make mouth watering meals using the finest Scottish ingredients this summer, plus practical hints and tips for summer entertaining".

So I wrote to Tesco and asked them when they would be producing the equivalent English magazine. They said:
Thank you for your email.

I sincerely apologise for the delay in responding to your query. I have checked with the relevant department with regards to your query and I would advise you to please purchase the Times or Guardian as they do "food suppliement" magazines.

I hope this information is of help to you.

If you have any further queries please do not hesitate to contact us at quoting TES2282117X.

Kind Regards

Siddique Fayaz
Tesco Customer Service

Slightly missing the point so I thought I would clarify for them:

Will they be Tesco's equivalent of the magazine in the Scotsman? It is impossible to tell which food is English in Tesco because you only label Scottish, Welsh and Northern Irish food according to their respective countries so a magazine explaining which Tesco products are English would be very useful.

They eventually replied with this:
Thank you for your email.

Firstly, I would like to thank you for your patience.

Having looked in to this matter for you I have been advised that we do not have any plans at present to have an equivalent magazine for products of an English source.

However, I can confirm that any products which are marked British and which do not have an indicator to state that the source is from Scotland, Wales or Northern Ireland are of an English source.

Thank you for your enquiry.

If you have any further queries please do not hesitate to contact us at quoting TES2287332X.

Kind Regards

Paula Suttie
Tesco Customer Service
Do my eyese decieve me? After all the excuses for not labelling anything as English - brand loyalty, England is too big, regions, yada yada yada - it actually turns out that Tesco need do nothing more than simply replace the British flag with an English one. They have previously said that it is too difficult to identify English products because England is too big and complex but all along they have been lying. Anything which says it is of British origin is actually of English origin.

The only cconclusion that can be draw from this is that Tesco has nothing but contempt for its English customers. If North British or West British people refuse to buy anything in their local Tesco with an English flag on it then screw them - the English are 85% of the population of the UK.

If you must shop at Tesco refuse to buy anything with a North British flag on it.